How choosing the right domain name can be a winner for your business
Trust us when we say that your domain name is everything. Ready to be an entrepreneur? Have an idea of a name in mind? Hold on to that thought for a minute!
You will probably build a website for your new business, which requires the perfect domain name. Naming a company and a domain name is closely intertwined, that great care needs to be taken regarding picking the right one.
The name of your company is undoubtedly the face of your brand. It is the initial point of contact between your brand and potential customers. For instance, you have different contacts on your phone, a domain name is just like those contacts on your phone. So choosing the perfect business name that catches their attention is vital.
Your business name matters both offline and online. So, it is paramount that you do enough research before picking a domain name.
A good domain name is:
Meaningful and definitive
Short, simple, and memorable
Devoid of any linguistic or grammatical errors
Describes what your brand is all about
Unique and puts you in the spotlight
Your domain name is a crucial factor in growing your business. It helps your business website rank higher on search engine results, mostly through keywords embedded in the domain. This means that picking the right name is a crucial factor in building a successful SEO.
Guidelines for choosing the perfect domain name
Need a domain name that will make, and not mar, your business? Don’t pick a name without the following guidelines.
Searching for extensions
The first step to picking the perfect company name is to understand the relevance of getting a ‘.com’ extension. To potential clients, this is an indicator of your business’s credibility. It is that extra touch that your domain name needs. It adds a sense of finality and assigns your website a location on the internet. The purpose of creating a website determines the domain extension to use. It represents what your brand stands for. The ‘.com’ extension is the best choice due to its popularity, and frequent use for e-commerce websites.
It is easy to settle for domain extensions like ‘.people’, ‘.info’ but it does not benefit your business in the long run. You may have some challenges getting the perfect ‘.com’ domain name that resonates with your business but go for it. Perhaps the tides are against you, and you need to settle for less; by all means, go for a ‘.net’ or ‘.org’ domain extension.
Since your business domain name is one of the key factors determining your business’s future, picking one on a long-term basis is very important. Randomly selecting a domain name will mean that you may likely change it as your business grows and expands. This will cost more and affect the reputation of your brand and all efforts put into building SEO.
Avoid thoughts like, “Once I make it big, I’ll get the domain name I want.” Create a domain name that resonates with what you do and does not limit you in any way. When picking a domain name, the point to take home is, do not limit yourself to a nitch if you are not sure you will remain there or expand shortly.
Use a domain name suggestion tool
If picking the right domain name looks like a lot of work, how about using a domain name generator to help brainstorm ideas. With the internet, everything is designed to ease the stress! Use tools like NameStudio to try picking a domain name. A domain name generator helps you analyze keywords you enter and suggest relevant and unique domain names that distinguish you from every other business and connect you to your target audience. You can try NameStudio here.
One way to rank fast is by infusing a keyword in your domain. Website developers now incorporate SEO practices when building a website.
However, there are things to note when trying out this technique. The first thing you need to note is that you include a keyword only if it makes sense. You need to know if the keyword will resonate with your business in five to ten years.
Another thing to note when picking a domain name is to avoid the use of hyphens. Why? Google does not appreciate hyphens, and trust me, you need all the attention you can get from Google. Put all these into consideration, and you can surely guarantee success in your future search engine rankings.
When scouting for the perfect ‘.com’ domain name that expresses what your brand is all about, keep these three factors in mind: Spelling-Pronunciation-Length. Error in one will significantly impact the chances of potential clients discovering your website.
Speaking on domain names, Andrew Rosener of MediaOptions.com had this to say;
“The domain has to be easy to say to someone in conversation. It should be something they can easily remember, something they can jot down or enter into their phones without any problem. Long URLs will most likely be forgotten. Words with weird spellings often get confused or mixed up. If you can’t pronounce it, you might have not only a domain problem but a branding problem in general.”
How can a good domain positively impact your business?
Take a minute to ponder big brand websites like Twitter.com, LinkedIn.com, Amazon.com – they all have a domain in common. Having a good domain will positively affect your website in the following ways:
A domain positively affects your business website branding and gives your brand a more professional outlook. Using a custom domain name that resonates with your business helps customers recognize and remember you when they need to rebook your services.
Another benefit of a domain is that you can use a custom email address, for instance, firstname.lastname@example.org. This shows that you take your brand seriously and are investing in it. A custom email also makes your emails more recognizable in the sea of emails people receive daily. It is a professional touch.
A domain can present your website as reliable and credible. Your website with a good domain helps you earn the trust of site visitors as it communicates your business’s authenticity.
When you have a credible and relevant website embedded with keywords relating to a particular niche, web surfers are more likely to click on your website when they search for such keywords.
Without a doubt, a domain determines, to a large extent, the success of your website and business and how far it can go locally or globally. Using all these tips shared, we hope that you are now equipped to select the perfect domain for your business. Have a question? Let us know in the comment section.