An important aspect of marketing is lead generation, and what this generally means is the process of attracting and converting prospects of those who have already expressed interest in your business.
These leads can be generated from advertising campaigns or organically. sources of leads could be from search engine results, phonecalls, personal referrals, and events, especially ones that are industry related.
Lead generation isn’t an easy task especially as you have to use multiple channels like email, social media, etc.
What makes it even more difficult is the most difficult aspect of this the fact that engaging content requires you to focus on the customer experience and to make it effective you have to make it a personalized experience. You cannot send the same message to different people and expect to succeed.
One of the biggest hurdles in lead generation is the lack of data. you need a sizeable amount of accurate data to effectively generate quality leads.
This has brought about the rise of many tools designed to capture important data such as HubSpot, Salesforce, and a host of CRM’s (Customer relationship management).
A growing number of Nigerian businesses are currently using or planning to implement a marketing automating solution to leverage automated prospecting.
Automated lead generation helps you generate lead data, capture contact details, and score your leads.
If the above sounds overwhelming, don’t worry:
- Content is still king and its the fresh original, personalized, customer-centered content that gets noticed. Those that create more of it will definitely reap the rewards. it is estimated that content marketing is 3 times more effective than conventional marketing techniques
- If you sell physical products or services, customer reviews, and third party reviews are also a good source of leads
- Social media is still working especially when you can partner with social media influencers.