7 Essential features that make a website produce positive results
We have x-rayed your business, and we can tell you that your business needs a website! Not just any website, but one that is clear and depicts what your brand is all about. At first glance, a good website needs to appeal to and inform your end-users about your brand. It is your physical billboard in the digital space.
The purpose of building a website is defeated when end users find it difficult interacting with it or, for a loss of a better word, have a ‘bad user experience.’ We are all about presenting your brand in the best possible way to potential clients. With this in mind, we have listed below some features that will make your website perfect!
Key website features that produce positive results:
1. Clear Navigation
What is the point of a road sign if it is pointing me in the wrong direction? Useless right? That’s what your website ends up as if visitors can’t easily navigate your site. Your website’s pages should have easy to read and understand names like; FAQ, contact, about, blog, etc. Also, which actions you intend users to perform on your website goes a long way to determine your navigation strategy. Do you want them to fill a form, place an order, request a quote or speak to your customer care agent? Make all these actions crystal clear to achieve desired goals.
2. Contact Information
Site visitors may like the product and services you offer on your website, but you ultimately just lose a customer if they have no means of reaching you. Your contact information is an essential feature of your website. Always include your number, address, and email to solve potential clients trying to contact you.
Your site visitors should be able to click or copy your contact details, call or send you an email. Also, make sure you get an email address for your domain. It is not professional to use a personal email for your business, except you are your business. If Gmail’s interface appeals to you, then, by all means, make use of Google Apps to set up custom email addresses through Gmail. You can get up to 10 email addresses for free.
According to Andy Chu, director of Bing for Mobile, about 70% of tasks completed online within an hour happen on mobile sites. This implies that people are actively searching online for information, places to go or something to buy.
It is no news that smartphones are the ‘in’ thing as they drive an increasing amount of traffic to a website. These numbers would continue to go up as mobile devices become cheaper and accessible.
Website designing is no longer limited to computers, now developing a website means building one for anything with an internet connection. This includes laptops, smartphones and tablets, which all have different screen sizes. To achieve this, you need a Responsive design.
A responsive website design allows you to use fluid widths. This allows the layout of your website to adjust to any screen it is being browsed on. Using HTML code, you can make your sidebar take up 30% of your screen width and reserve 80% for your website’s body. With a responsive design, images can be scaled, and layouts adjusted to improve user experience. Need a mobile-friendly website for your website? Why not try Mobify, Wirenode or MobilePress.
4. Crucial Business Information
As a designer, Josh Frankel is of the opinion that one of the major reasons for failure is as a result of individuals building websites they want and not the website they need!
When you browse restaurants in your area and you are directed to their website, what you expect to see is contact information, how to locate the restaurant, menu, if they offer home delivery, right?
Now that you have identified these, infuse them into your websites because someone else is also thinking the same way and would need the same information.
Also, please keep it simple when it comes to your mission statement. Nobody wants to spend more than a few seconds skimming through it. Never underestimate the power of a few words. Two sentences can carry all the power you need to push your brand.
Ok, wait let me catch my breath… Still interested? Let’s continue.
When it comes to websites, identify what kind of information your potential customers may need. A restaurant will most likely include a ‘menu’ on its website, while a fashion store will preferably add a ‘catalogue’. Get the gist?
In essence, create a website that answers potential clients’ needs and serves them the necessary information that they would need to make a purchase.
5. Social Media Integration
Your brand needs all the attraction, attention and traffic it can get. Another fantastic feature that you should be added to your website is social media handles. Yes, link them all up!
Social media, without any doubt, is excellent for marketing your business. Talk about affordable marketing with the advantage of reaching millions of people at the same time. Social media helps you take your business to where your customers are. Where are they? Online! Just the same way you are online right now, glued to this copy!
Answer those questions before they start asking! Yes, people will undoubtedly have questions to ask you about your brand. You are not physically present, so why not answer possible questions in advance.
Subsequently, as you get customer feedback and reviews, you need to update your FAQ’s
A core part of a website is hosting. You may not pay so much attention to things but make sure you wear a magnifying glass when it comes to hosting!
Your site needs mainstream providers, and that can take a chunk out of your budget to have 24/7 technical assistance.
A bad hosting service can be a pain. It can be so frustrating and time-wasting. When your site takes forever, your site visitors may leave in an instant. Poor hosting can negatively affect your rank on search engines, as most search engine algorithms detect the loading speed of a website.
The benefit of a good website cannot be fully explained until you have experienced what it means to own a good website. With that in mind, we trust that infusing these features into your website will create a good experience for you and your potential customers. Have any questions or comments? Please do share with us in the comment section below.